Scale a business that runs without you.
Join 12 founder-CEOs in April for an in-person workshop that will help you take back control of
your time, your margins, and your life.
I’ve scaled twice from zero to 100+ people and £30m ARR. I learned it the hard way: what gets you to 50 breaks on the way to 100. My goal is simple: replace founder dependency with systems that scale past 100 people without breaking you or the business.
Scale a business that runs without you.
Join 12 founder-CEOs in April for an in-person workshop that will help you take back control of your time, your margins, and your life.
*5 spaces remaining*
I’ve scaled twice from zero to 100+ people and £30m ARR. My goal is simple: replace founder dependency with systems that scale past 100 people without breaking you or the business.
Scale a business that runs without you
Become a 2-day-a-week-CEO
Be honest: you’re still running the show. Every tricky decision, every hire, every client twitch—back to you. That’s not a business; that’s a very expensive job with no annual leave. We install the systems—Hiring Clinic, Cash Flow Story, and Target Operating Model—that free your time, lift your margin, and make your leadership team the machine that drives the business.
Scale a business that runs without you
Become a 2-day-a-week-CEO
Be honest: you’re still running the show. Every tricky decision, every hire, every client twitch—back to you. That’s not a business; that’s a very expensive job with no annual leave. CEO2™ frees your time, lifts your margin, and makes your leadership team the machine that drives the thing.
What's inside CEO2
(and what you'll get in 90 days)
Get three days back, every week. Free up time to do the work only founder CEOs can do.
Peer pressure that helps. Work alongside founder CEOs who keep you honest and share what works.
Led by someone who’s done it. Dominic Monkhouse: built and sold two £30m companies; coached 100+ founders with a dozen exits.
90-day guarantee. Earn back one day a week and unlock ~£100k in cash-flow improvements — or walk away and keep the materials.
Getting here, timings, & what to expect...
CEO2 starts Tuesday 21 April. These intimate in-person cohorts are designed to take the weight of daily operations off your shouders and put your leadership team in total control. You're hre to build the repeatable rhyth, that allows your business to scale past 100 people without you.
Time: 9am-5pm (with drinks and chat afterwards)
Place: Foundry Farm, Kiln Lane, Redlynch, SP5 2HT
Parking: Available on-site
Public transport: Trains run to Salisbury from London Waterloo, with a cab rank at the station for the last leg.
Getting here, timings, & what to expect...
CEO2 starts Tuesday 21 April. These intimate in-person cohorts are designed to take the weight of daily operations off your shouders and put your leadership team in total control.
Time: 9am-5pm (with drinks and chat afterwards)
Place: Foundry Farm, Kiln Lane, Redlynch, SP5 2HT
Parking: Available on-site
Public transport: Trains run to Salisbury from London Waterloo, with a cab rank at the station for the last leg.
Real founders with real results
Oliver Tromp, Actionstep
“I doubt we’d have moved this fast without Dom. There’s no way we’d have hit 41X if he hadn’t freed me up to actually focus on the business.”
Matthew Duhig, FX Digital
"Since working with Dom, we’ve gone from 20 people to 50, and revenue has jumped from £2 million to £4.5 million."
Pedro Arteaga, PEGO
“We’ve now got real product-market fit, and we’re growing at a pace we wouldn’t have believed a year ago.”
John Readman, ASKBOSCO®
“You want a repeatable process, the stuff that becomes the rhythm of how you run the business.”
Built it. Scaled it. Now he coaches it.
Dominic Monkhouse built and sold two tech companies to £30m ARR with 100+ people in five years. First at Rackspace, then at Peer 1. He's been the bottleneck, felt the weight of every decision, and figured out how to fix it. Since then, he's coached 100+ UK founder-CEOs through the same transition, with a dozen exits along the way.
Real founders with real results
Oliver Tromp, Actionstep
“I doubt we’d have moved this fast without Dom. There’s no way we’d have hit 41X if he hadn’t freed me up to actually focus on the business.”
Matthew Duhig, FX Digital
"Since working with Dom, we’ve gone from 20 people to 50, and revenue has jumped from £2 million to £4.5 million."
Pedro Arteaga, PEGO
“We’ve now got real product-market fit, and we’re growing at a pace we wouldn’t have believed a year ago.”
John Readman, ASKBOSCO®
“You want a repeatable process, the stuff that becomes the rhythm of how you run the business.”
How it works
(the quarterly rhythm)
Lab day: reset and commit
Once a quarter we meet in person at the Management Lab in the New Forest. Pick the single constraint to fix, set targets (days back + cash), lock the 90-day plan, and put names on seats.
Execute with the cohort
Back at base, we run online sessions every two weeks. Deploy the playbooks, track scorecards, get blunt feedback, share wins — and learn what’s working (and isn’t) from others.
Review, bank, repeat
Quarter-end, measure against targets, capture lessons, tune the plan, and roll straight into the next Lab day. Same rhythm, bigger wins. Compounding improvement.
How it works
(the quarterly rhythm)
Lab day: reset and commit
Once a quarter we meet in person at the Management Lab in Salisbury. Pick the single constraint to fix, set targets (days back + cash), lock the 90-day plan, and put names on seats.
Execute with the cohort
Back at base, we run online sessions every two weeks. Deploy the playbooks, track scorecards, get blunt feedback, share wins — and learn what’s working (and isn’t) for others.
Review, bank, repeat
Quarter-end, measure against targets, capture lessons, tune the plan, and roll straight into the next Lab day. Same rhythm, bigger wins. Compounding improvement.
Your first 90 days
(What we actually do)
Hiring clinic. Stop heroic hiring; install standards and scorecards so managers own outcomes.
Cash Flow Story. Get the few numbers that matter moving — revenue, margin, cycle time, cash.
Target Operating Model (TOM). Design how the business should run for the next 90 days — seats, handoffs, cadence.
Who this is for
(and who it isn't)
Apply if you are
A founder-CEO turning over £3–10 million.
Working too many hours but ready to change.
Serious about building systems and leaders that scale.
Hungry to make the business great and a great place to work.
Not for you if you are
Still chasing product-market fit.
Looking for a course rather than transformation.
Happy being the hero who fixes everything.
Unwilling to be challenged.
Who this is for
(and who it isn't)
Apply if you are
A founder-CEO turning over £2–10 million or post-Series A.
Working too many hours but ready to change.
Serious about building systems and leaders that scale.
Hungry to make the business great and a great place to work.
Not for you if you are
Still chasing product-market fit.
Looking for a course rather than transformation.
Happy being the hero who fixes everything.
Unwilling to be challenged.
Investment and guarantee
£2,000 to get started, then £3,000/month ongoing. Within 90 days the investment should have paid for itself — or you walk away and keep everything.
The venue
In-person days run at our purpose-built Management Lab on farmland in Salisbury, an easy trip from London.
Online sessions keep momentum between Lab days.
Hear what other CEOs say about us
“We unlocked product-market fit - and explosive growth.”
Pedro Arteaga, PEGO
“Dom is the reason we 41X’d.”
Oliver Tromp, Actionstep
“We scaled from £2M to £4.5M - fast.”
Matthew Duhig, FX Digital
“Dom gave us the operating rhythm to scale at speed.”
John Readman, ASKBOSCO®
“We unlocked product-market fit - and explosive growth.”
Pedro Arteaga, PEGO
“Dom is the reason we 41X’d.”
Oliver Tromp, Actionstep
“We scaled from £2M to £4.5M - fast.”
Matthew Duhig, FX Digital
“Dom gave us the operating rhythm to scale at speed.”
John Readman, ASKBOSCO®
Frequently Asked Questions
How big is the cohort?
Up to 20 founder CEOs so the room stays practical and the feedback is real.
What's the cadence?
One in-person Lab day each quarter; online sessions every two weeks between Lab days. Expect to do the work in your business between sessions.
What happens in the first quarter?
Run the core programme (hiring clinic, Cash Flow Story, TOM), earn back a day a week, and unlock around £100k in cash-flow improvements — or your money back and keep the materials.
Who leads it?
Dominic Monkhouse — two £30m exits; 100+ founders coached; a dozen exits. Expect straight talk and working sessions, not lectures.
Implementation or theory?
Implementation. Tools you can use the same day, with progress measured in days back and cash in.
Ready?
If you want a business that runs for five while you lead for two — and you’re willing to do the work — apply now and we’ll talk through fit, plan and next steps.
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