Score your company against Jim Collins' 7 principles of greatness
Used by 1,000+ founder CEOs. Free. Takes 10 minutes.
Jim Collins spent 5 years studying 1,435 companies to find what separates truly great businesses from merely good ones. This free checklist distils all 7 principles into a 10-minute self-assessment. Fill in your email and get it instantly.
With this checklist, you will:
Score yourself on all 7 Good to Great principles in one sitting. Know exactly where you stand — not just where you think you stand.
Spot your weakest principle immediately. Most companies fail on one or two. The checklist tells you which ones — before they become crises.
Walk away with a clear priority list. Not a vague sense of "must improve." A ranked list of what to fix first.
Apply research-backed thinking to your own business. Collins studied 1,435 companies. This checklist puts that rigour in your hands in 10 minutes.
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